CE Week 2014: Introducing Boombotix’s REX
There are quite a few things that can usually get me to stop and check out a booth during CE Week or maybe any convention in general. The folks at Boombotix met all my usual criteria. They were playing loud music from what appeared to look like a vinyl toy octopus. How could I not take a look? Plus, seriously look at how awesome this speaker looks!
Meet Boombotix and the Boombot REX.
Boombotix’s rugged ultraportable speaker, the Boombot REX, was initially born from a very successful Kickstarter project. After the launch, REX landed in key retailers such as Amazon, Apple.com and Microsoft – an impressive feat for a young start-up company.
Staying true to its crowd-sourcing roots, the REX’s designers turned to end-user feedback when deciding which improvements to make to the new model.
The 2014 Boombot REX is a wireless portable speaker that boasts a higher power-to-size ratio than any other Bluetooth portable speaker in its class. With its added features and refinements, the new Boombot REX is a mobile audio force to be reckoned with.
Some key improvements in the new Boombot REX include:
- A medical grade battery offering a 50% increase in playtime
- Improved hydro-sealing for increased water resistance
- Easy to reach top mounted button configuration
- A refined acoustic design
Boombotix CEO, Lief Storer comments on the project:
“The community drives the industrial design at Boombotix. Our team listens to the voice of our customers to build the features that our users truly care about.”
Boombotix engineers have worked tirelessly on producing a crisp, higher quality audio. They did this by adding hardware which processes audio, reducing unwanted noise. The internal components of the new Boombot REX went through a full overhaul in order to create space for a larger battery cell without sacrificing the speaker’s small size and portability.
On the exterior, there is a new top mounted button interface. The new button configuration makes audio, phone and voice control significantly easier to use while wearing gloves. Additionally, the button module along with the new connector covers help the Boombot REX take a step up in its water-resistance. The speaker now goes from a light rain/snow tested product to a product that is splash-worthy (the Boombot REX’s new model improves to an IPX4 rating from it’s previous IPX3).
The new Boombot REX is the perfect demonstration of how technology is nurturing relationships between companies and customers. The voice of the customer today is more powerful than ever, and as a result, companies are able to quickly innovate products tailored to the needs of their users. Crowd-funded to crowd-sourced Boombotix strives to always create solutions.
†Source: Boombotix Press Release
The Boombot REX is currently available for pre-order and will be shipping July 15th as well as some shipping now. If you’re interested in learning more, feel free to check out:
- Power: 2 x 3W Full Range Drivers + Passive Bass Woofer
- 8 Hour Runtime
- IPX4 (Light Rain/Snow) Weather Resistance Rating
- Bluetooth 2.1 A2DP Wireless Connectivity
- Rechargeable Medical Grade Lithium Battery: 1500mAh Capacity
- Bar Mount/$29.99
- TuffSKIN Protective Cover/$19.99
- Wall Charger/$9.99
- Available in Pitch Black, Arctic White, Minty Fresh, SF Orange, Electric Blue with LTD Edition models coming soon.