During CES 2017, we discovered ZTE USA, a smartphone company we haven’t been really following until now. ZTE is the fourth largest smartphone supplier in the U.S. and is among the largest in the no-contract market. At a CES press conference, the company revealed it’s latest crowdsourced phone: Hawkeye. The Hawkeye phone, originally code-named “Project CSX”, will feature a self-adhesive case that will allow it to adhere to any smooth surface as well as eye-tracking capabilities that let users scroll and swipe with their eyes. At only $199.00, The Hawkeye phone is now available for pre-order and is expected to ship globally in Q3.
ZTE will continue to reach out to their community members throughout Hawkeye’s development. Members will soon be voting on colors and material finish to use on the phone.
As with each phase of the project, it’s consumers (you) that decide what ZTE builds….
There will be lots of opportunities between now and when the phone ships to participate in Project CSX.
†Source: ZTE Blog Post
Check out the Kickstarter video below to see the eye-tracking in action or feel free to continue on to the official press release.
ZTE USA, the fourth largest smartphone supplier in the U.S. and second largest in the no-contract market,* today announced “Hawkeye” as the winning name of the Project CSX eye-tracking, self-adhesive smartphone device. With 540 name submissions from consumers around the world, the Hawkeye phone is available for funding today on Kickstarter at kickstarter.zteusa.com for a discounted price of $199.00.
“Project CSX has been a groundbreaking process and the Hawkeye device sets the stage for us in 2017,” said Lixin Cheng, chairman and CEO of ZTE USA. “As we move forward with this smartphone, we’ll look to continue to integrate consumers every step of the way.”
Continuing with the crowdsourced theme surrounding Project CSX, the Hawkeye phone is available for funding on Kickstarter and is expected to ship globally in Q3 2017.
“With Project CSX, we experimented by turning the typical R&D process on its head and did something completely different within the industry,” said Jeff Yee, vice president of Technology Planning and Partnerships of ZTE USA. “We believe that the Hawkeye name reflects the spirit and vision of ZTE as we continue to put the consumer first throughout this entire process and will continue to do so in every phone we deliver.”
Project CSX kicked off at CES 2016 when ZTE announced its plans to completely crowdsource a mobile device that the company promised to build in 2017. In October 2016, thousands of consumers from 176 countries selected the winning concept, a device that aims for an easier and smoother user experience with eye-tracking capabilities and a self-adhesive back.
*Strategy Analytics, Q3 2016
About ZTE USA
ZTE USA (www.zteusa.com), headquartered in Richardson, Texas, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems, and enterprise solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communication technology accessible to all.
ZTE is ranked by independent industry analysts as the fourth-largest supplier of mobile devices in the U.S. overall, and second-largest supplier of prepaid devices.