John Legend and Belvedere Vodka Partner for NYC “Darkness and Light” Album Release Party

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The Samsung 837 space hosted an evening with John Legend on Monday, November 14th. Attendees were treated to an intimate Q&A discussion about the inspiration behind his new album, Darkness and Light. Legend’s latest hit single “Love Me Now” delivers a beautiful message of encouragement. Let’s love now and give now in the face of tomorrow’s uncertainty. A message that resonates now more than ever.

The night also launched the (BELVEDERE)RED campaign #MAKETHEDIFFERENCE, a partnership with John Legend, Belvedere and South African artist Esther Mahlangu. John established four values that serve as the foundation of the campaign – unity, security, support and change – which collectively embody the spirit all of those joining the fight against HIV/AIDS. The (BELVEDERE)RED limited edition bottle features Esther Mahlangu’s colorful artwork alongside John Legend’s signature. Belvedere donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.

John Legend and Belvedere Vodka Partner for NYC Darkness and Light Album Release Party†

Last night, (BELVEDERE)RED and John Legend joined forces for the launch party of his new album, Darkness and Light. The evening showcased John’s newest songs and an intimate Q&A discussion about the inspiration for the album. John also performed his latest hit single “Love Me Now” dedicated to the (BELVEDERE)RED campaign, encouraging people to love now and give now in the face of tomorrow’s uncertainty.

Hosted at Samsung 837 space, to the evening celebrated John’s, first album release in three years and his partnership with (BELVEDERE)RED.

For 2016, Belvedere, the world’s original luxury vodka, launched the (BELVEDERE)RED campaign #MAKETHEDIFFERENCE, in partnership with John Legend – a passionate philanthropist and visionary creative. Together with Belvedere and South African artist Esther Mahlangu, John established four values that serve as the foundation of the campaign – unity, security, support and change – which collectively embody the spirit all of those joining the fight against HIV/AIDS.

As World Aids Day approaches on December 1st, fans and consumers can support the cause by giving – or keeping – the new Belvedere (PRODUCT)RED limited edition bottle, featuring South African Artist Esther Mahlangu’s colorful artwork, alongside John Legend’s signature. Belvedere proudly donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.

 

† Press Release and images provided by Belvedere

GamerGal // Pop Culture Editor

GamerGal, more commonly known as Dani, is a Pop Culture Editor for Royal Flush Magazine. She is a lover of all things gaming. Her favorite game franchises include Resident Evil, Silent Hill, Kingdom Hearts, Halo, Dance Dance Revolution, and Rock Band. When not gaming, she's navigating the dangerous waters of Web Development while having a long lasting love/hate relationship with IE7.