Nikki Reed and Dell Turn E-Waste into New Treasures with Recycled Gold Jewelry Collection
Dell’s collaboration with Reed’s business, Bayou with Love, marks latest in the company’s efforts to put recycled materials back to work
Dell and actress, entrepreneur and activist Nikki Reed are announcing a collaboration in support of the sustainable design movement. The Circular Collection by Bayou with Love and Dell is a new limited edition, jewelry collection made in the US and sourced entirely from gold recovered from Dell’s recycling programs. The collection, which includes 14-and 18-carat gold rings, earrings, and cufflinks were showcased at this year’s 2018 Consumer Electronics Show (#CES2018) to highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we all play in advancing a circular economy.
“Bayou with Love was created to bring greater awareness to the human impact on our planet and show that beautiful items can come from sustainably sourced and recycled materials,” said Nikki Reed, co-founder of Bayou with Love. “By recycling gold that was once considered ‘waste,’ Dell and I are working to create an environment where we continuously reuse resources and strive for zero waste.”
In addition, Dell is announcing an industry-first pilot to use recycled gold from used electronics in new computer motherboards, which will ship in the award-winning Latitude 5285 2-in-1s starting in March. The pilot follows a successful feasibility study on server motherboards. The closed-loop gold process was verified by UL Environment and could support the creation of millions of new motherboards in the next year. It expands Dell’s closed-loop program from plastics to precious metals
Available for Pre-Order at BayouWithLove.com with styles starting at $78.
†Source: Dell Press Release