The power to surprise? Well Kia surely was surprised when their new ad campaign (that they were “unaware” of) started making waves.
Below are two advertisement’s, side by side that pretty much speak for themselves. Moma, an advertising agency created these ads for Kia. Kia called the ads “offensive,” and said they had no relationship with Moma, the Sao Paulo advertising agency that created the spots. On Kia’s Facebook page, they issued this statement:
“The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it”
The ads below, representing Kia’s dual-zone air conditioning, and read “A different temperature on each side.” won awards at the Cannes. Here are the ads…