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RICOH IMAGING AMERICAS CORPORATION, renowned for creating the original THETA, the world’s first fully 360-degree, spherical imaging device which allows users to capture everything around them in the ultimate “selfie”, has just released the newest THETA complete with video capability and amazing new body colors to capture the imagination. The new THETA is an innovative leap towards changing the world of digital imaging and creating new ways to share the magic of photography with family and friends.

The RICOH THETA pioneered a whole new world of imaging possibilities allowing users to shoot amazing spherical images, capturing themselves along with the world around them. With the new model, RICOH has introduced ground-breaking video capture technology with the ability to capture spherical video footage with clips up to 3 minutes in length. The THETA’s lightweight and easy-to-carry design along with impressive spherical image capturing technologies make it the ultimate device for on-the-go fun.

“When we look at the world of imaging technology we have really only scratched the surface of what we can achieve,” said Jim Malcolm, President of Ricoh Imaging Americas Corporation.

“At RICOH, dreaming up new ways to capture the magic of photography is all we think about and the new THETA is a perfect example of our passion to innovate”

This new model is available in four eye-catching colors: blue, yellow, white, and pink engineered to the highest standards. The new RICOH THETA will not only open up a world of imaging magic and unlimited possibilities, but serve as the ultimate fashion statement with the bold new colors.

In keeping with the spirit of innovation, RICOH will open up their API (Application Programming Interface) and provide a SDK (Software Development Kit) available on coinciding with the release of the new RICOH THETA. Developers can now create original THETA apps with a variety of settings to perform various operations using the THETA. By developing these apps, end users will be benefit from new and exciting capabilities added to their RICOH THETA, helping RICOH co-engineer the future of photography.

Details: The RICOH THETA will be available at retailers nationwide and at in November 2014 for a suggested retail price of $299.95

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By Dani, Pop Culture Editor

Dani is a Pop Culture Editor for Royal Flush Magazine. She is a lover of all things gaming. Her favorite game franchises include Resident Evil, Silent Hill, Kingdom Hearts, Halo, Dance Dance Revolution, and Rock Band. When not gaming, she's navigating the dangerous waters of Web Development while having a long lasting love/hate relationship with Internet Explorer.