Last night we got a chance to celebrate Jose Cuervo’s 222nd birthday. To mark the occasion, Cuervo launched a limited edition capsule collection featuring Honduran designer Carlos Campos. Each piece features a unique design that fuses the artwork created specifically for the limited edition 222 bottle series. Designed by Spanish artist Ricardo Cavolo, and past Campos designs, the bottles tell the story of key periods in Cuervo’s history – Heart, Lady, Devil and Music.†
The four-piece collection encompasses the heart of the brand and includes:
THE HEART OF AN INDUSTRY In 1795, the King of Spain granted Jose Antonio de Cuervo the first royal concession ever to produce tequila commercially. This singular event marked the birth of the tequila category, and made Jose Cuervo the heart of an entire industry
THE DEVIL’S WATER When three barrels of Jose Cuervo tequila first crossed the border to the United States in 1873 the few Americans who dared to drink the fiery liquor claimed a spot among the last rogues of the West. The simple act of drinking Agua Del Diablo (the Devil’s water) imbued adventure at a time when Americans saw tequila as a mysterious, dangerous liquor
A SPECIAL LADY In Mexico’s tumultuous years following its revolution, Jose Cuervo broke social convention by anointing a woman, Ana Gonzalez-Rubio y de la Torre, as the head of the entire company. Jose Cuervo and its iconic brand of tequila would not be where it is today without this lady’s leadership and guidance in times of turmoil
A MUSIC INSPIRATION As the spirit of intense expression, Jose Cuervo has inspired and fueled creativity in song. From the Rolling Stones’ legendary 1972 Tequila Sunrise Tour to countless agave-inspired anthems, Jose Cuervo continues to instigate and accent legendary performances as well as singular timeless moments throughout musical history
†Source: Jose Cuervo Event Press Release
The Cuervo x Cavolo x Campos Capsule Collection blends Ricardo Cavolo’s vivid artworks with Carlos Campos’ modern design. Carlos Campos brings a bold and convention-breaking spirit, the same spirit that empowered Jose Cuervo to become the leading tequila in the world. Cuervo has inspired and fueled creativity throughout its colorful 222 year old history, fueling creativity with artists like Ricardo Cavolo, Carlos Campos and the Rolling Stones.†
Looking to learn more? Visit Cuervo.com to explore all the bottle designs, learn more about the collaboration, try new drink recipes or buy a bottle.
†Source: Press Release