Toys & Accessories

LEGO FUSION: Where Reality meets the Virtual world

LEGO FUSION

LEGO FUSION Logo

LEGO® continues to evolve and innovate. In the beginning, we were addicted to building with the LEGO bricks. Then there were the fun, engaging and stud addicting LEGO video games. And now we bring you a quick look at a new LEGO release: LEGO FUSION. Consisting of four play sets, LEGO Fusion enables kids to play seamlessly between the physical and virtual world through the use of regular LEGO brick building and a mobile app. Additionally, the LEGO FUSION sets will be available in four titles: LEGO FUSION Town Master, LEGO FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer. Each set, or experience, contains a “distinct set of LEGO bricks, a corresponding free downloadable app with a new FUSION capture plate, a small brick building plate with a printed design that enables a smart phone or tablet’s camera to identify the size and colors of the LEGO brick built onto it. In response to game prompts, children build vertically in 2-D on the FUSION capture plate, enabling the app to ‘see,’ import and transform the creation into 3-D in the digital world.”†

LEGO FUSION

Once your creation is imported into the virtual world, a series of challenges and interactions will occur that will require you to bounce back to the real world and use your LEGO bricks to build solutions to the in-game challenges in order to continue. “In our research, we heard repeatedly from parents that they are constantly battling ‘zombie gaze,’ the experience when their children are immersed in their device screens for large blocks of time,” said Pedersen. “We developed LEGO FUSION with this challenge in mind, creating a play experience that keeps children entertained with the kind of app gameplay they love while giving real reasons to return to the brick pile to creatively build.”†

The four products launching this year are:

  • LEGO FUSION Town Master
    In this simulation game, players create and rule their own LEGO town, first by building it with LEGO bricks, then by capturing it and importing it to the game. Children build everything from houses to a pizzeria, fire station and bike shop while completing errands and missions like catching robbers, fighting fires and skateboarding. To keep the minifigure citizens happy, players solve problems through physical building and earn points to gain access to more structures, and even run additional towns.
  • LEGO FUSION Battle Towers
    Players build a tower and defend it against attack so they can rule the kingdom. First, players design the Battle Towers with real LEGO pieces, then capture them and import them to the game. Next, players choose tower defenders like wizards and archers and battle against evil warriors, skeleton armies, and more. If a tower is damaged in battle, players can repair the damage with a timed build with the game’s real LEGO bricks.
  • LEGO FUSION Create & Race
    In this racing game, players get behind the wheel and virtually drive the cars that they create with real LEGO bricks. Once a custom vehicle is digitally designed, physically built, and imported to the game, it can be optimized for success in racing, demolition or stunts. Players learn that every brick shape and color on the vehicle matters for performance. Three themed courses offer endless challenges unlocked by physical LEGO builds, and children can even ghost race against friends to top the leaderboard.
  • LEGO FUSION Resort Designer
    Players help the LEGO Friends design new vacation houses, shops and activities for Ambersands Beach. After building 2-D facades, capturing them and importing them to the game, players can design the interiors of 3-D digital structures, such as an aquarium, surf shop and beach houses. Children can unlock new levels and build more resorts by completing missions like rescuing dolphins, riding horses, surfing and other resort activities.†
LEGO FUSIONLEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

LEGO FUSION

Beginning in September, LEGO FUSION will incorporate the ability for players to access their digital LEGO creations and game play anywhere. Using their LEGO ID, players can sign in on any compatible device and access their gallery and game play from within the LEGO FUSION app.

 

Developed by TT Games, makers of the best-selling LEGO video game franchise, the LEGO FUSION Town Master, Battle Towers, Create & Race, and Resort Designer app games are free for download from the Apple, Google or Samsung App Store for Apple iOS and Android.

 

LEGO FUSION Town Master, LEGO FUSION Battle Towers, and LEGO FUSION Create & Race will launch in August 2014; LEGO FUSION Resort Designer will launch in September 2014. Each will be available for $34.99 in LEGO Stores and Toys”R”Us stores in the U.S., as well as online at shop.LEGO.com and at toysrus.com.†

†Source: LEGO Press Release

LEGO, the LEGO logo, the Minifigure and brick and knob configuration are trademarks of The LEGO Group. ©2014 The LEGO Group.