Smart phones haven’t changed much over the years and ZTE came determined to bring innovation into the market when they revealed the AT&T exclusive Axon M yesterday. This foldable, dual-screen smartphone is akin to a Nintendo DS. The ZTE Axon M promises to be a multitasking dream as well as a new way to enjoy your entertainment while on-the-go. While at first glance the ZTE Axon M might seem like a run of the mill smart phone that fits easily into a pocket or purse. It’s when it’s unfolded that the innovation comes into play.
“The ZTE Axon M is the beginning of a significant movement of smartphone capabilities, and ZTE is leading the way,” said Lixin Cheng, CEO of ZTE Mobile Devices. “The mobile technology ecosystem and consumer habits have evolved over the past several years, but the smartphone experience has only slightly varied throughout that time until today, with the introduction of the Axon M. Consumers need and expect more from their current smartphone and we are proud to collaborate with carriers around the world and AT&T in the U.S. to transform their mobile experience.”†
While unfolded, the Axon M can be used in four different modes:
- Dual Mode: Provides unlimited potential in app combinations so consumers can do more, all at once. With Dual mode, you can watch your favorite professional basketball team or PGA TOUR tournament on one screen, while ordering a pizza online on the other.
- Extended Mode: Stream, email and play games on a full 6.75-inch Full HD display. Extended mode lets you watch your favorite shows and movies on a larger screen, when and where you want to.
- Mirror Mode: Sit across from your friends and watch the same content on one device. Simply fold the device in Mirror mode and place it on a table for easy viewing from two separate sides.
- Traditional Mode: When you aren’t watching sports, catching up on your favorite shows, or surfing the web, Traditional mode gives you a great everyday smartphone that’s easy to use and hold in one hand.
“We’re thrilled to bring the revolutionary ZTE Axon M exclusively to the nation’s best data network,” said Kevin Petersen, SVP of Device and Network Services Marketing, AT&T Entertainment Group. “Our customers continue to demand more from their mobile entertainment experience. Pairing DIRECTV with the dual screen capabilities of the ZTE Axon M will deliver a new and transformative way to enjoy the entertainment they want on the network they need.”†
The ZTE Axon M creates an entirely new foldable smartphone category and is one that ZTE is committed to invest while leading the way in. ZTE will work with developers to help optimize applications for this new evolution of dual screen smartphones. ZTE has created a portal for developers that includes a guide for development for the Axon M. Developers can visit developer.ztedevice.com for additional information.
The phone will be available next month exclusively to AT&T customers for $24.17 for 30 months on AT&T Next when they have eligible service. Please stay tuned to att.com/axonm for more details.1
1Requires well-qualified credit, 0% APR installment agreement, and eligible service. Tax due at sale. Down payment available and may be required. If wireless service is cancelled, device balance due. $ 25 activation/upgrade and other fees, charges, limits and restrictions apply. Visit att.com/next for details.
†Source: Press Release
About ZTE USA
ZTE USA (www.zteusa.com), headquartered in Richardson, Texas, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems, and enterprise solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communication technology accessible to all. ZTE is ranked by independent industry analysts as the fourth-largest supplier of mobile devices in the U.S. overall, and second-largest supplier of prepaid devices.
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About AT&T
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